Cranial Osteopath

digital marketing strategy & website redesign

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The challenge

Cranial Osteopath, based in Lewes needed a fresh, modern looking brand and website to promote the services they provide. They needed their clients to be able to view and book appointments at either one of two locations easily and quickly. They also wanted to allow clients to purchase vouchers online, that could be scanned with a smartphone when redeeming prior to the treatments. Another reason for building the new website was that they wanted to provide some more information on the sort of conditions that can be treated with Osteopathy and Cranial Osteopathy, providing helpful information to the site visitors.

The solution

We began the project by acquiring the new domain Our Digital Designers then took the project to the next stage by designing a new, modernised logo which in turn this helped discover to new brand and identity. Our developers then created a beautiful and functional website by customising a Squarespace template. As outlined in the brief received, we built the ability for online appointment booking through Cliniko Practice Management Software, allowing clients to book treatments at one of two facilities. We also built in functionality for clients to order vouchers online, to then be used for treatments for themselves or to be given as gifts to friends and family. We used FileMaker Cloud to create a mobile scanning app for voucher redemption, creating an easy and seamless process for the clients.

Our Digital Marketing team optimised the site for SEO and set up goals within Google Analytics to track the Contact Us forms, Voucher Booking and Appointment Booking services, enabling live monitoring of the site’s visibility and progression. Cross domain tracking for the booking’s through Cliniko was also enabled with the parameter ‘allowLinker’.

The results

Cranial Osteopath are extremely happy with the results - a fully responsive, modern website that allows existing and new clients to easily book an appointment and purchase vouchers for treatments. We have seen a huge increase in the number of enquiries they are receiving, due to the easily accessible contact forms within the site and the company listing within Google search results. We are also in the process of building a custom feature within FileMaker Go that sends emails to clients with a specific link to Cranial Osteopath’s Google My Business page to request reviews.

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Contact Us for a bespoke quote