Pay-Per-Click Advertising (PPC)
Showing right at the top of a Google search can take time and patience - which some businesses don’t have. Pay-Per-Click (PPC) Advertising allows you to bid on top performing keywords, to appear in front of searchers right at the top of Google. This type of advertising provides you with quick reach to relevant traffic, getting your name in front of new potential customers immediately. The first step in setting up a PPC campaign is to decide on a budget, which is only used when a searcher clicks on your ad and visits your website. Through Google Adwords, we are able to monitor visitor engagement and click-through rates (CTR’s) to analyse the advert performance. Should we decide that some changes need to be made, these can be put into place at any time during the campaign, making these one of the most flexible type of advertising platforms out there. Google will advise us of a Quality Score for each live advert with 10 being the best. We will strive to get each and every advert as close to the top mark through various optimisations and changes. The ability to pause and change adverts within Google Adwords allows us to make sure every penny is being spent wisely on reaching the right audiences.
Adwords is the leading tool for promoting your business and keeps you in complete control of your reach, your content and above all, your budget. Get in touch with one of our PPC specialists today to discuss your next advert!